Our Aspirations at HitoMile
On July 1, 2025, Kakuyasu Group Co., Ltd. changed its corporate name to HitoMile Co., Ltd.
Through the restructuring of our Group's business, we are going to build a platform group centered on logistics, shifting from liquor-focused sales to a broader range of products.
We have not traditionally had a stated philosophy or corporate motto. Simply, our desire to meet any requests from our customers has been at the core of our operations. In restructuring our business, we adopted the Group Corporate Philosophy to express what kind of entity our Group should be in order to contribute to society, while also reflecting our long-held aspirations.
The Meaning Behind Our Name and Symbol
Meticulous customer services as our Group's strength are provided by our human resources. We cordially deliver products with a desire to meet customers' expectations at all times. We also engage in last one mile delivery to customers by leveraging our delivery network, which is extends like capillaries. These meanings are combined and expressed in our new company name, HitoMile.
The corporate logo was designed in the motif of the character, "人" (hito, meaning "person" or "human"). It is taking a step out of the circle, symbolizing both HitoMile's intention to get closer to customers and its cordial delivery with "人/customers" in mind. The font and logo are rounded overall, expressing warmth.
Group Corporate Philosophy
We are aware that very valuable, treasurable moments are precisely what we have been delivering since our founding. Consequently, our desire to "meet any requests from customers" and to "fulfill even the smallest wishes of local people in their daily life" have remained unchanged.
We will continue to deliver joyful moments with convenience that’s one step ahead, the promise of the HitoMile Group, today, tomorrow, and thereafter.
HitoMile's Purpose
Wishing to fulfill even the smallest wishes of local people
HitoMile‘s Promise
We will deliver joyful moments with convenience that’s one step ahead.
HitoMile’s Principle
- Love is at the root anytime.
- We are always exercising wisdom for someone.
- We help each other as a matter of course.
- We enjoy continuing to change.
HitoMile Spirits
Be trusted by anyone.
We build strong relationships of trust by taking responsibility for what we say and do and being faithful at all times.
Make decisions and take actions independently.
We think independently and take actions immediately with curiosity and aspirations.
Continue taking on challenges and evolving.
We will continue to take on challenges to create new value, never ceasing to evolve, deepen, and renew ourselves.
Be considerate of people and local communities.
We are considerate of customers, local communities, and our colleagues. We are sympathetic to people and considerate of others.
Enjoy anything to the full.
We enjoy work and life. By enjoying ourselves, we make people around us smile.
Before changing the corporate name to HitoMile Co., Ltd.,, the Kakuyasu Group had not adopted any management philosophy or corporate motto but worked with a desire to meet any customer request under the SPIRIT OF KAKUYASU, which consisted of the following five elements serving the action guidelines of Kakuyasu Group as a corporate entity:
- Don't lie.
- Don't cheat.
- Don't cut corners.
- Don't give up.
- Don't be complacent.
In 2025, in restructuring our business and changing the corporate name to HitoMile Co., Ltd., which was a milestone, we considered what kind of entity our Group should be in order to contribute to society, and consequently adopted the Group Corporate Philosophy, while also reflecting our long-held aspirations.
The HitoMile Spirits inherits the fundamental element of the SPIRIT OF KAKUYASU, and we evolved it toward achieving the new meaning of HitoMile's existence -- that is, our desire to fulfill even the smallest wishes of local people -- while also holding the same aspirations as before.